What we work on

Industries we grow

Search behaves differently in every trade. These are the ones where we have done the work often enough to know what actually moves the needle.

Patients pick whoever appears first, not whoever is best.

Buyers abroad cannot confirm you are real.

Booking sites outrank you for the name of your own hotel.

You compete with marketplaces for your own products.

A pipe bursts and they call whoever comes up first.

Clients search for their problem, not for a firm name.

Contracts begin with a search you never appear in.

Diners search “near me” and walk into the place next door.

Bookings go to whoever shows photos and reviews.

Parents compare three schools online before calling one.

Buyers search by neighbourhood. Your listings are not in it.

Customers search for a branch or an ATM, not for your brand.

Borrowers compare quietly, and pick whoever answered them.

Someone needs medicine at 9pm and goes wherever is open and findable.

You are invisible for the work you are best at.

Money products are searched with suspicion first.

Partners and donors cannot confirm you are real and active.

Free audit

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