Services · SEO Strategy

SEO Strategy

The decision-making layer. Which searches are worth winning in your market, what stands between you and them, and the order to spend money in — written down, costed, and yours to keep.

Why it matters

What it costs you to leave this alone.

Most SEO money in Ethiopia is spent on whichever tactic was pitched most confidently. Without a plan you cannot tell whether a month was well spent, and you cannot tell whether the agency should be kept. The strategy exists so the decisions are yours rather than ours.

What you actually get

Deliverables, not activities.

A demand map: the searches your customers actually run in Ethiopia, in English and transliterated Amharic, with volume where volume exists.

A competitor read — who currently takes those searches, and what they did to get there.

A prioritised roadmap, ordered by return rather than by effort, with each item costed.

A measurement plan naming the numbers that count as progress before the work starts.

How it runs

What happens, and when.

Week one — demand

We establish what people actually type. Global tools return nothing usable for Ethiopia, so this comes from our own autocomplete and Maps data rather than from a keyword tool that has never seen this market.

Week two — the gap

Where you rank now against those searches, who is ahead of you, and specifically what they have that you do not. Usually fewer things than expected, and rarely the things people assume.

Week three — the roadmap

Every fix, ordered by what it returns rather than how quick it is, with a cost against each. You can act on it with us, with someone else, or in-house.

Handover

We walk the document through with you and answer the awkward questions. It is a deliverable, not a pitch — nothing in it obliges you to buy anything further.

Scope

What this does not include.

Naming the edges is what makes the rest credible. If you need something on this list, we will say so rather than sell it badly.

Implementation. This is the plan; doing the work is Local SEO, Technical SEO, Content or Link Building, priced separately.
A guarantee of positions. Anyone selling one is either lying or planning to buy links, and both cost you more than they return.
Paid search planning. Google Ads is a different discipline and we do not run it.

Questions

What people ask before they buy this.

Can I take the roadmap to another agency?

Yes, and some clients do. It is written to be executed by anyone competent, not as a lock-in. We would rather be judged on the plan being right than on you having no alternative.

How is this different from a free audit?

The free scan reads one Google listing and scores it. A strategy covers your whole search presence, the competitive picture, and the sequence to spend in. The scan is a diagnostic; this is the treatment plan.

Do I need strategy before anything else?

Not always. If your Google listing is obviously broken, fix that first — it is cheap and fast. Strategy earns its cost when the obvious things are done and the next move is genuinely unclear.

How long does it take?

About three weeks. Most of that is gathering Ethiopian demand data, which cannot be pulled from a global tool in an afternoon.

Who this is for