Industries · Hotels
SEO for hotels in Ethiopia
Guests searching your hotel by name find an aggregator first, book through it, and you pay commission on a customer who was already looking for you.
SCORE MY LISTINGWhat is at stake
Booking sites outrank you for the name of your own hotel.
A guest searching your hotel by name has already chosen you. If an aggregator ranks above you for that search, you pay a commission on a booking you had already won — every time, on your own name.
What your customers type
The searches that decide it.
Not keywords from a tool that does not cover Ethiopia — the phrasing people in this trade actually use, in English and in transliterated Amharic where both genuinely return results.
- hotels in Addis Ababa
- hotel near Bole airport
- guest house Addis Ababa price
- [your hotel name] booking
What actually decides it
What we do for hotels.
Not a generic checklist with the trade name pasted on it.
Own your own name. The branded search is the one you should never lose. It is winnable.
Rooms, rates and amenities on the profile. Structured so Google can read them, not buried in a PDF.
Review velocity after checkout. Asked at the moment the stay is freshest.
Direct booking path. One tap from the listing to your own booking page.
Proof
Questions
What hotels ask us.
Can we really outrank Booking.com?
For general terms, rarely and it is not worth the fight. For your own hotel name, yes — that is a winnable search and the one that costs you commission on guests you already had.
Does this replace the aggregators?
No, and it should not. It shifts the mix, so the guests who came looking for you specifically book direct while the aggregators keep bringing discovery traffic.
We have several properties. How does that work?
Each property is a separate listing competing in a different area, treated separately with shared standards. Merging them is a common and expensive mistake.
What about seasonality?
Rankings do not swing with your season, but demand does. The work is done ahead of your season so the visibility is already in place when searches rise.
The work underneath
Free audit
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