Industries · Lawyers
SEO for law firms in Addis Ababa
Nobody searches “law firm”. They search “how to register a company in Ethiopia” or “what happens if a contract is broken” — and they hire whoever answered them first.
SCORE MY LISTINGWhat is at stake
Clients search for their problem, not for a firm name.
Legal work arrives as a problem, not as a brand preference. Someone searches what has gone wrong, reads whoever explained it clearly, and calls them. The firm that answered the question is the firm that gets instructed.
What your customers type
The searches that decide it.
Not keywords from a tool that does not cover Ethiopia — the phrasing people in this trade actually use, in English and in transliterated Amharic where both genuinely return results.
- how to register a company in Ethiopia
- labour law Ethiopia termination
- property lawyer Addis Ababa
- contract dispute lawyer Ethiopia
What actually decides it
What we do for lawyers.
Not a generic checklist with the trade name pasted on it.
Pages per practice area. Company registration, labour, property, family — each is a different search and needs its own page.
Answer the question first. The firm that explains the process wins the enquiry, not the one that lists services.
Individual lawyer profiles. People hire a person. Named profiles rank and convert better than a firm page.
Credibility signals Google can read. Bar membership, publications, speaking — structured so they can be verified.
Proof
Questions
What lawyers ask us.
Is publishing legal explanations giving away the work?
The opposite. Explaining the process is what demonstrates that you know it, and anyone who could solve their problem from an article was never going to instruct you anyway.
Are there advertising restrictions we should worry about?
You should check your own obligations, and we work within them. Nothing here requires claims about outcomes — it is explaining what you do and being findable when someone needs it.
Should individual lawyers have their own pages?
Yes. Clients hire a person, not a letterhead, and named profiles reliably rank and convert better than a firm page listing everyone.
Which practice areas should we start with?
The ones with real search demand and real margin. We check demand first rather than covering everything, because four properly-built areas beat twelve thin ones.
The work underneath
Free audit
Get a free audit of your Google listing.
Send your business name. We score it out of 100 and send back exactly what is missing — no charge, no account, no call first.