Industries · Education
SEO for schools and training centres in Ethiopia
Admissions start months before the enquiry. Parents and students research quietly, compare, and only then make contact — with whoever answered their questions best.
SCORE MY LISTINGWhat is at stake
Parents compare three schools online before calling one.
Admissions decisions are made quietly, months before anyone enquires. Parents compare three or four schools online, form a shortlist, and only then make contact — so the research phase is where the decision actually happens.
What your customers type
The searches that decide it.
Not keywords from a tool that does not cover Ethiopia — the phrasing people in this trade actually use, in English and in transliterated Amharic where both genuinely return results.
- international school Addis Ababa fees
- best schools in Addis Ababa
- IT training centre Addis Ababa
- MBA programs in Ethiopia
What actually decides it
What we do for education.
Not a generic checklist with the trade name pasted on it.
Programme and course pages. Each course is its own search. One page listing all of them ranks for none.
Fees and admissions answered. The questions people are too polite to ask on a call.
Location and catchment. Parents search by area before anything else.
Results and outcomes. Evidence of what happens to graduates, structured to be quoted.
Proof
Questions
What education ask us.
Should we publish our fees?
It is the single most searched thing about any school, and withholding it mostly filters out families who would have paid. Publishing it saves your admissions team calls that were never going to convert.
How far ahead of admissions should we start?
Three to six months. Rankings take time to move and parents research long before they enquire, so work started in the admissions month is already too late for it.
Do we need a page for every course?
For every course you actually want to fill. Each one is a separate search, and a single programmes page listing all of them competes for none.
Do outcomes and results help?
Considerably. Where graduates go is what parents are really asking, and stating it plainly makes the page both persuasive and quotable.
The work underneath
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