Services · Local SEO
Local SEO
Getting your business into the three results Google shows first when someone nearby searches — and keeping it there. Measured in calls, direction requests and messages, not in rankings you cannot spend.
Why it matters
What it costs you to leave this alone.
Ninety-four percent of Ethiopian online searches happen on Google, and the people searching for a business like yours are ready to buy today. Most never scroll past the first three results. If you are fourth, you are competing for the attention of people who have already decided.
What you actually get
Deliverables, not activities.
A corrected Google Business Profile — category, hours, landmark directions, services, photographs.
Twelve review responses a month, and a workflow that gets your team asking for them.
Citations on Ethiopian directories — 2merkato, yellowpages.et — matching character for character.
A monthly map scan from 25 points around you, so you can see the position move.
How it runs
What happens, and when.
Week one — the audit
We score your listing out of 100 against eight weighted signals and show you exactly which ones are costing you, ranked by points lost rather than by how easy they are to fix.
Weeks two to four — the corrections
Category, hours, landmark directions, services, photographs, and a linked website. Most businesses recover half their missing score here, because most of what is broken is simply blank.
Month two onward — reviews and citations
A review workflow your staff can actually run, and your details filed consistently across Ethiopian directories so Google stops seeing three different versions of you.
Every month — the scan
Twenty-five points around your business, searched from each one, so you watch the position move instead of taking our word for it.
Scope
What this does not include.
Naming the edges is what makes the rest credible. If you need something on this list, we will say so rather than sell it badly.
- Paid ads. This is organic work; if you want Google Ads run, we will tell you honestly that someone else should do it.
- Buying or incentivising reviews. It violates Google policy and risks the profile you are paying us to protect.
- Rewriting your whole website. That is Technical SEO or Content, priced separately, and often not needed at all.
Questions
What people ask before they buy this.
How long before I see anything?
Profile corrections can move rankings within two to four weeks because you are filling gaps rather than beating competitors. Review volume and citations take three to six months, since those compound.
Do I need a website for this to work?
No, but it costs you. A linked website is worth fifteen of the hundred points, and it is missing on more than half the Ethiopian businesses we audit. You can rank without one; you will rank better with one.
Can I not just do this myself?
Much of it, yes — the profile corrections are free and we will tell you what they are. What is hard to do alone is the monthly review flow, consistent citations, and knowing whether any of it worked, which is what the scan is for.
Do I have to pay Google to appear in the map results?
No. The three results in the local pack are organic. Paid ads sit above them and are marked as ads. This work is entirely about the organic three.
What if I have several branches?
Each branch needs its own profile, because they compete for different neighbourhoods. We treat them as separate listings with shared standards, and scan each one.
Does this work in Amharic as well as English?
Yes, and it matters. The same search in English and in transliterated Amharic returns genuinely different results from the same spot, so we track both where the demand is real.
Who this is for
Industries where this matters most.
Diners search “near me” and walk into the place next door.
See the work → 02 HotelsBooking sites outrank you for the name of your own hotel.
See the work → 03 Home Services & RepairA pipe bursts and they call whoever comes up first.
See the work → 04 Beauty & SalonsBookings go to whoever shows photos and reviews.
See the work → 05 PharmaciesSomeone needs medicine at 9pm and goes wherever is open and findable.
See the work →Related reading
- Resource Google Business Profile checklist for Ethiopia Every field worth filling on your Google listing, in the order that recovers the most visibility first. Free, and you can do all of it yourself.
- Article The eight signals behind your Google ranking Your Google listing is scored on eight signals worth 100 points. Most Ethiopian businesses lose more than half of them to fields left blank.
Free audit
Get a free audit of your Google listing.
Send your business name. We score it out of 100 and send back exactly what is missing — no charge, no account, no call first.