Who you work with
Michael Ashebir
Founder & SEO Consultant at rank.et, and the person who does the work. Ethiopian search specifically — not digital marketing in general.
What I actually know
Ethiopian search, specifically.
The global tools do not cover this market. Most cannot return a keyword volume for Ethiopia at all, which means most advice about it is guesswork imported from somewhere else.
I track Maps rankings across Ethiopian cities directly, in English and in transliterated Amharic, because those return genuinely different results from the same spot. That data is why rank.et can say something specific rather than something generic.
Selected work
+312% — direction requests · 6 months.
Read the case study →Free audit
Get a free audit of your Google listing.
Send your business name. We score it out of 100 and send back exactly what is missing — no charge, no account, no call first.