Services · SEO Consultancy
SEO Consultancy
For businesses with someone in-house, or an agency already engaged. We do not take the work over — we make sure the work being done is worth doing, and say so plainly when it is not.
Why it matters
What it costs you to leave this alone.
Plenty of Ethiopian businesses already pay someone for SEO and have no way to judge whether it is working. An in-house marketer is often guessing alone, and an agency is rarely asked hard questions by anyone who knows which ones to ask. That gap is expensive and quiet.
What you actually get
Deliverables, not activities.
A monthly working session with whoever does the work, on their questions rather than our slides.
Review of what shipped: what moved, what did not, and what to stop doing.
Direct access between sessions for the decisions that cannot wait a month.
Independent review of any agency proposal or invoice you are asked to approve.
How it runs
What happens, and when.
Session one — the baseline
What is being done now, by whom, at what cost, and what it has produced. Frequently the first useful output is a list of things to stop paying for.
Monthly — the working session
An hour or two with the people doing the work. Their agenda, not ours — this is the session they bring problems to.
Monthly — the review
A short written read on what changed, so there is a record you can show a board or a business partner.
As needed — the second opinion
When someone proposes work or raises an invoice, you have somebody independent to check it before you sign.
Scope
What this does not include.
Naming the edges is what makes the rest credible. If you need something on this list, we will say so rather than sell it badly.
- Doing the implementation. If you want the work done rather than directed, that is our other services.
- Managing your existing agency on your behalf. We advise you; the relationship stays yours.
- Being available at any hour. Between-session access is for decisions, not for a live chat channel.
Questions
What people ask before they buy this.
How is this different from SEO Strategy?
Strategy is a document produced once: what to do and in what order. Consultancy is ongoing judgement while someone else executes — the plan meets reality every month and the reality usually needs a decision.
Will you tell me if my current agency is doing a bad job?
Yes, and in writing. It is most of why clients buy this. We will also say when they are doing fine, which happens more often than you would expect.
Do you work with our in-house marketer or replace them?
Work with. Someone in-house who understands your business and gets good direction beats an outside agency in most cases, and costs less.
What is the minimum commitment?
Three months. Less than that and the first month goes on understanding your situation, which leaves nothing useful behind.
Who this is for
Industries where this matters most.
Customers search for a branch or an ATM, not for your brand.
See the work → 02 MicrofinanceBorrowers compare quietly, and pick whoever answered them.
See the work → 03 NGOsPartners and donors cannot confirm you are real and active.
See the work → 04 Import & ExportBuyers abroad cannot confirm you are real.
See the work → 05 FintechMoney products are searched with suspicion first.
See the work →Free audit
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